If you’ve ever wondered how potential prospects and potential customers are wooed, this might help to clear things up....
21st December 2017
By Mo Yusuff
We are proud to say that we are good are choosing promotional products.
It’s easy to tell people how good you are and that’s fine, but why would they believe you?
Besides, you’re not going to say bad things about yourself. Are you?
Now, there are lots you can do to help people believe you’re as good as you are and something I saw just two days ago was definitely not one of them.
Driving to the printers to collect my newsletters and there it was in front of me. It just looked so wrong. Can you guess what it is? (It just makes no sense at all.)
Exactly. It’s a van advertising ice with the strapline “The premier ice supplier to bars, clubs and restaurants.” What’s so terribly wrong is that the van is anything but Premier. In fact, it’s filthy and a bit battered.
So who would believe them? Would you put something in your mouth that came out of a van looking like that? If that’s what they want you to see just imagine what their cool ice factory probably looks like?
The thing is all they needed to do, to at least look the part, was to spend a couple of quid cleaning it.
Anyway, there are three things businesses can do to start building trust and convince people they’re as good as they say they are.
Firstly, stop saying how good they are. There’s really no point. People are, by nature, sceptical so you’re doing yourself more harm than good. Instead, get customers to write testimonials. If other people are saying great things about you, it’s a lot more believable. Here’s a testimonial we received a long time ago:
“Russell, Mo and the rest of the team are a pleasure to work with! Great service, professional advice and quick deliveries – and I mean QUICK – ordered a sample at 4pm and it was on my desk the following morning! Would definitely recommend. And Mo’s emails are worth signing up for too.
Secondly, have a great guarantee. This takes most of the risk away from the customer, which is how it should be. If you really are as good as you think you are, you have nothing to worry about. Check our promotional products and services guarantee to see what I mean.
Thirdly, prove it to them. If it’s a regular continuity service, give them a month’s trial free. If it’s products, give them a free sample.
Not wanting to be known for all talk and no trousers, I include all three in my business. To see if we’re really true to our word, why not try us out. Check our range of promotional products and see if there’s anything that catches your eye. If you can’t find any, you can get in touch with us and tell us what promotional products you have in mind.