By Mo Yusuff One of the most frustrating times in my life was when we had too many brown...
5th October 2017
By Mo Yusuff
There’s a shop not far from our old offices that probably made the one fatal mistake so many businesses make.
In fact, this shop isn’t a shop anymore. It’s an ex-shop or a shop that doesn’t sell anything anymore. The reason is so simple.
Have a look for yourself and tell me if you can spot the reason why:
Did you spot the one big mistake it made that probably led to its demise? (Clue: The sign above the door.)
“Our Prices Cannot Be Beaten”
Now, there’s nothing wrong with being competitive. In fact, offering better quality products and a far superior service than any of your competitors proves you’re giving so much more and, therefore, offering better value for money.
There are loads of reasons why the “Cannot Be Beaten On Price” model is so wrong and here are just three:
So, just like Apple, one of my favourite companies, be proud of your prices and if anyone tells you you’re far too expensive, remember this:
It’s not that you’re too expensive; it’s simply that they cannot afford your products and services.
Besides, if you are the cheapest around, you won’t be able to do all the cool things to keep your customers happy like presenting them with the coolest promotional products as a thank you gift or giveaway! Things like these will make people come back to you again and again rather than a promise of an inexpensive transaction.
So, check out our range of promotional products and start building those campaigns that will not only keep your customers to you but also grow your business! If you’re not sure, let us know what promotional products you’re looking for!
Now, yes, our promotional products ain’t cheap, but we’re proud of their quality and of our service. So proud that we offer this guarantee! You can rest assured that you’re in good hands.