By Mo Yusuff Do you know why Cadbury’s are not allowed to call their chocolate bars chocolate? Basically it’s...
22nd June 2017
By Mo Yusuff
People’s buying habits have changed so much over the last decade or two. This should be considered in every industry and that includes in the industry of promotional products.
Things we’d happily wait a couple of weeks for a few years ago, we now want in just a day or two (remember the Freemans mail order catalogue or Avon with their soap on a rope).
I don’t know about you but if there’s a next day option for a few quid more, that’s the button I hit. I don’t need it the very next day, I just want it.
Here’s the really interesting thing:
People tend to confuse want they need with what they want.
Almost everyone in this country has everything they need regardless of their financial situation.
Think about what we actually need.
Air, water, food, clothing and shelter.
That’s it. That’s all we really need. Everything else we just want.
Fair enough, life can be pretty dull and not worth living without some of the other stuff. However, the other stuff we want are personal choices. Some people would love to buy a great book or watch a classic at the cinema; while for others it could be a night out at the bingo or watching Sky Sport on the telly.
My point to all this is that people don’t buy stuff because they need it; they buy stuff because they want it. And they want it because of what it can do for them.
So when you’re marketing your products or services, think about the benefits to people rather than the actual product or the features of the product.
That goes with availing promotional products as well. Pick promotional products that you would actually want to buy so you’re sure that they’re items your customers would want to have.
Check out our website for our amazing range of promotional products and see if there’s anything you want.
If you’re not sure what you want, get in touch with us and we’ll help you choose the perfect promotional products for you!