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3 Important Questions to Consider Before You Invest in Promotional Products

14th February 2019

By Mo Yusuff

If you don’t have a clear idea about why you’re doing something and what you want it to do for you, there’s really no point in doing it.

Take spending money on promotional products for example.

Unless you regard it as an investment rather than a cost and you’re clear about what you want to achieve, you may be wasting your money.

Of course, handing out promotional pens, mugs and other regularly used items to your customers does keep your name in front of them and helps them to remember you, but there are lots of other ways you can benefit from using promotional merchandise.

Here are three important questions you should ask yourself before you even start looking at promotional products.

  1. Define your target market – if you don’t know the type of business and person you want to attract, how on earth can you chose products that they’ll like, find useful and appreciate?

Imagine sending the person that organises events for a cosmetics company a 3 in 1 multi tool? Or gourmet jelly beans to Slimmers World?

  1. What are you using the products for? – If for example you’re sending out thank you gifts, they need to be something of great value, (I don’t mean they need to costs lots, they just need to look the part).

A single item such as a powerbank or a tasteful looking mug (avoid white “builders” mugs. They’re fine as part of an awareness pack but not as a personal gift).

If the items are for the launch or a new product then something like a goody bag with a handful of less expensive, but still useful items is probably a better bet.

  1. What do you want them to do for you? – and this is the biggie. Unless you have a clear idea of what you want your promotional products to do you could be wasting your time and money.

Simply buying a few thousand cheap plastic pens and handing them out willy nilly to all and sundry is absolutely a waste (unless you’re a large corporate with big marketing budgets and into brand awareness).

Rather, decide what you want to achieve. It could be to get someone to complete a form so you can market to them; or even a free gift for signing up to a paid for seminar.

Anyhow, my point is, don’t just decide you want a bunch of promotional products without spending a bit of time thinking things through first.

And if you’d like a bit of help doing all this, I’m your man.

All you need to do is simply click this link, leave your details and my team and I will get back to you soonest. Or you can just dial these number 020 3221 1990 to talk to us directly.



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