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Before You Consider Promotional Products…

4th July 2019

By Mo Yusuff

Here’s a question for you.

When you have an event or occasion where you need promotional items do you consider the people you’re giving them to?

Or do you simply grab whatever you can get in time that you feel will do the job and hope for the best?

Allow me to show you a simple way to ensure you choose promotional products that’ll wow you customers and prospective customers almost every time.

First here are a couple of crucial bits of information you need to be aware of that came from a survey involving buyers of promotional products.

When asked how vital it is to purchase a promotional product that is appropriate to their intended audience, 79% said either important or very important.

Also 76% said their perception of how their audience will respond to the item was either important or very important – get it wrong and your name will stick in people’s minds for the wrong reasons.

So when you choose your promotional items here are three little pieces of advice that, if you follow, you won’t go far wrong.

Number One: Make sure your branded products are consistent with your organisation’s reputation – Remember; Buy cheap and buy boring and that’s how people will remember you.

Number Two: Your choice of products should be more influenced by how your audience will respond – in other words, buy promotional products that’ll get a reaction, something different will stick in people’s minds and be a talking point in the office. So don’t be afraid to be different.

Number Three: And this is probably a bit of a strange thing to say but, when you’re choosing promotional products, pick stuff you yourself would love to receive. People tend to buy from people similar to themselves. This, by the way is exactly what Apple do and it’s no mistake they are the biggest company in the world.

Use these as a checklist every time you’re considering promotional products, it’ll help prevent those raised eyebrow expressions when you’re handing out your goodies.

Need help in choosing promotional products fit for your company? Just give us a quick call at 020 3221 1990 or if you prefer by email, pop your details here and we’ll get back to you as soon as possible.

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