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Shortcuts

Shortcuts are great and I love them.

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Customer Service with Understanding and Compassion

By Mo Yusuff

An email popped into my inbox last week.

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Supplier Problems

By Mo Yusuff

It started a few months ago and has progressively got worse.

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Target Your Perfect Customers

By Mo Yusuff

Seems the high street retailers are having huge problems.

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How to Attract Your Dream Clients

By Mo Yusuff

Mike’s a really clever guy.

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Avoid Number 1

By Mo Yusuff

Avoid at all costs the number one.

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Before You Consider Promotional Products…

By Mo Yusuff

Here’s a question for you.

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Why People Spend Money on Promotional Products

By Mo Yusuff

Any idea why people spend money on promotional products?

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Customer Engagement Works Wonders

By Mo Yusuff

It’s very easy sometimes to try something and all too quickly, write it off as a failure because results haven’t materialised straight away.

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People Do Not Buy on Price Alone

By Mo Yusuff

Contrary to popular belief people do not buy on price alone.

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Promotional Merchandise Expert

By Mo Yusuff

Here’s something that really puzzles me.

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Too Good to Be True Promotional Products

They say if it’s too good to be true, it probably is.

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Millennials and Promotional Products

By Mo Yusuff

Millennials.

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Being Let Down Big Time

By Mo Yusuff

Sometimes it better to accept an expert’s advice than take the risk of it all going badly wrong.

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People Business

By Mo Yusuff

1. Get your blank page in front of you. Paper or on-screen, it doesn’t matter.

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It’s All About the Price

“Price!” she screamed with conviction. “I always go with the cheapest, why would I pay more than I need to?”

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Make Customers Your Priority

By Mo Yusuff

“He said he was too busy to quote me.”

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Keep Doing What You’re Doing

By Mo Yusuff

There’s something that never makes sense to me.

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Persistence Is A Step Forward to Making the Sale

By Mo Yusuff

Ever put a lot of continuous effort into something and then wonder if it’s really worth all the time and trouble?

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Give Customers What They Want

By Mo Yusuff

Years ago during a seminar a speaker explained in a sentence what he felt marketing and customer service really means.

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Choose Your Promotional Products Wisely

By Mo Yusuff

Wanna see a really spooky video?

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Too Busy

By Mo Yusuff

It kinda threw me when I called up a customer and she said:

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Cheapest Isn’t Always the Best

By Mo Yusuff

Whenever an email pops into your inbox or a flyer lands on your desk with a headline uttering something like…

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Make It Easy for the Customers

By Mo Yusuff

It’s puzzling why suppliers do this and it drives me absolutely nuts.

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Wow your Customers with Promotional Products

By Mo Yusuff

There I was in my car stuck in rush hour traffic on my way to boxing training when I saw something that made me break out in a cold sweat and feel rather weak.

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Price Buyers

By Mo Yusuff

“They won’t pay anymore. They’ll go elsewhere.”

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3 Important Questions to Consider Before You Invest in Promotional Products

By Mo Yusuff

If you don’t have a clear idea about why you’re doing something and what you want it to do for you, there’s really no point in doing it.

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Quality Promotional Products Don’t Come Cheap

By Mo Yusuff

Why are some people so obsessed about price?

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Competitor Watch

By Mo Yusuff

Why some people are so obsessed with what their competitors are up to amazes me.

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Delegate to Free Your Time

By Mo Yusuff

It was one of those gruesome scenes that gets your heart racing. You want to turn away, your brain is telling you to stop looking but no matter how hard you try, you can’t.

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The Essence of Thank You Gifts in Business

By Mo Yusuff

Don’t know about you but when I do something for someone and I don’t get a little thank you back it drives me crazy.

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Club Row Chronicle

By Mo Yusuff

Funny how different parts of the country have different dialects and how they completely lose their meaning outside that area.

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How to Qualify Leads from a Trade Show

By Mo Yusuff

Why does everyone pretend they want to be your best friend? Read more…

Prioritize difficult things

By Mo Yusuff

“What, you haven’t started yet? You really need to get this done quick or you won’t be ready.”

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Personalised Ideas Range

By Mo Yusuff

Mandy, a supplier of ours, is a real smart cookie.

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Importance of Quality Promotional Products

By Mo Yusuff

Tim’s a friend of mine.

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Promotional Product Ideas Done for You

By Mo Yusuff

When I was in Ireland with my mastermind group, I had one of those light bulb moments.

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Unique Promotional Products

By Mo Yusuff

Coming up with new ideas can be difficult.

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Finding the Best Promotional Products for You

By Mo Yusuff

One of the things I really love about what we do is finding stuff that most people can’t.

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Grow your Business Through Promotional Products

By Mo Yusuff

Turns out my best friends biggest customer, who she was always worried she may lose, she lost.

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Tips for Choosing the Best Promotional Products

By Mo Yusuff

They tut, they sigh and worst of all they shake their head from side to side, tut and sigh.

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Promotional Product Campaign Done for You

By Mo Yusuff

Jan worked in the marketing department at the Riverside Ice & Leisure Centre in Chelmsford.

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Brand Building Through Promotional Products

By Mo Yusuff

Rule #5 Only No-Cost Brand Building.

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Promotional Products Made Easy for the Customers

By Mo Yusuff

“Most people do a reasonable job of following directions.”

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Delivering Great Service

By Mo Yusuff 

New technology and having stuff delivered at the click of a button can have its downside.

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Cheapest Price vs Quality Products and Services

By Mo Yusuff

My friend was really upset.

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Promotional Products and Bad Marketing

By Mo Yusuff

If it seems too good to be true, it usually is.

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The 80 20 Rule

By Mo Yusuff

Does it mean you only need to do 20%?

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Upselling

By Mo Yusuff

An experience of upselling I’ll never forget.

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The Use of Promotional Products To Stand Out From The Crowd

By Mo Yusuff

To be successful in business we need to stand out from the crowd.

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Personal Relationships Through Promotional Products

By Mo Yusuff

Robin runs a video and lighting company.

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Keep Hold of Your Existing Customers

By Mo Yusuff

“Just popped out. Back in a few minutes.”

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How Times Change

One morning last 2016 travelling to an Exhibitor Masterclass on the tube took me back to my Debenhams days when I would commute to work by tube.

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Be Better and Quicker

By Mo Yusuff

A friend emailed me a story way back in 2016. It went something like this:

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Nothing Lasts Forever

By Mo Yusuff

First it was the boiler last 2015. Then the dishwasher a month or so later. Two months ago in 2016 the washing machine packed up and a few weeks ago the same year is the fridge.

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Importance of Keeping in Touch

By Mo Yusuff

The story I’m about to share will shock you.

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Promotional Products and Technology

By Mo Yusuff

What started as an idea less than eight years ago has developed into one of the most amazing stories about breathtaking service, and not just giving people what they want but giving them more than they ever imagined possible.

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Promotional Products and Customer Service

By Mo Yusuff

You may have heard me banging on about customer service and how, good customer service just isn’t good enough.

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Promotional Product Experts

By Mo Yusuff

When you’re working to deadlines its crucial to keep things moving forward.

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Changing Market Trends

By Mo Yusuff

 It’s always sad when a company goes bust.

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Straightforward Promotional Products

By Mo Yusuff

Ever see a drunk walking? He knows exactly where he wants to go but his head is all jumbled up. His actions are not congruent with what his brain is telling him.

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I’m a Quinquagenerian

By Mo Yusuff

It’s official, I’m a Quinquagenerian and I didn’t even know it.

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The Greatest at Choosing Promotional Products

By Mo Yusuff

It’s very easy sometimes to mistake arrogance with confidence.

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People buy when they are ready, not when you want them to

By Mo Yusuff

It’s very easy sometimes to try something and all too quickly, write it off as a failure because results haven’t materialised straight away.

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a young man with a boomerang smiling isolated over a white background

Lapsed Customer Campaigns

If you have lapsed customers, in other words, people who have bought from you in the past, but for some reason does not buy from you now, then it’s good to have a strategy to tempt those customers back.

To persuade these customers to return, all it takes is an intelligent approach.

When developing your strategy, it’s essential to identify which past customers you’re keen to target. Maybe you’d like to contact those customers who were buying most often or those who were investing the most money.

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Buying Branded Promotional Products with a Large Budget

If you have a big marketing budget, you might be tempted to throw your money around on many different marketing projects and see what sticks.

Although it’s obviously ideal to have a big budget, your money won’t last forever, so you still need to think intelligently about how to use your it, where to invest it and what’s more likely to work.

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Promotional Products and the Six Laws of Persuasion

If you’ve ever wondered how potential prospects and potential customers are wooed, this might help to clear things up.

Although people can sometimes be hard to predict, there are factors and influences to which we are all susceptible.

Research has shown that there are six factors which influence us to say “Yes”. Here are these six factors, and how they may apply to your business:

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Vector business conceptual background in flat style. The hand of businessman holding magnet and attracts happy customers or clients of different age and race to the business.

Promotional Products and the Law of Attraction

In life, we’re all prone to the law of attraction. We seek out products and experiences that reflect who we are, and we attempt to build relationships with people who are similar to us. We all tend to surround ourselves with the ideas and the people who we feel share our values.

This also applies to business, where customers will gravitate towards companies and businesses who share their ethics, values, style, aims and sense of fun.

In order to make use of this, it’s very important for you to think about who your target market is…

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Business cartoon showing businessmen fighting warriors, 'We're doing all we can to hold back the competition'.

What Giveaways Work for Middle of the Funnel Campaigns?

The middle of the sales funnel is a very important time for attracting new clients. During this period, you work out which prospects are worth pursuing and which aren’t.

If you are able to grab attention at this pivotal time in the middle of the funnel, you’re in a great position to convert prospects into clients. To bridge the gap between initial intrigue and a big sale, it’s important to be intelligent and innovative.

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Customer Loyalty Expert

Best Promotional Products for a Customer Loyalty Scheme

Customer loyalty is one of the driving forces of a successful business. After all, repeat customers help to ensure that profits keep flowing.

It’s, therefore, a good idea to encourage this type of business by enticing your customers with incentives. Incentives encourage repeat business.

First of all, let’s consider the benefits of branded promotional products for customer loyalty schemes:

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small budget promotional products

Buying Promotional Products with a Small Budget

When funds are low in your business it can be tempting to cut corners and try to save costs any way you can.

In many ways, this is a useful approach and can help you prioritise, streamline and think sensibly. If you can save money, you’re in a good position to continue making profits.

That said, there are some areas in which you should avoid cutting corners, and this includes some aspects of advertising.

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which promotional products for bottom of the funnel

Which Promotional Products are Best for Bottom of the Funnel Campaigns

When you’re marketing your business, the bottom of your marketing funnel is an exciting time.

At the bottom of the funnel, you’ll have been wooing potential clients for some time. As you’ve invested time and money into the relationship, you really want to maximise the chances of getting them on board.

To achieve this, it’s important to think carefully and be innovative when devising your strategy. Using promotional products intelligently and strategically helps to impress prospects and encourage conversion.

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How to Promote Your Business at a Business Expo

Hiring a stand at a business expo is a tried and tested way of promoting your business.

Not only are business expos full of potential prospects waiting to be lured and lulled, but those prospects are brought right to you, meaning they don’t have to be tracked and trailed.

Expos draw together a huge audience all in one venue, allowing for you to make immediate and dynamic relationships. A captive audience if you like. But like any sales opportunity, it’s important to use expos effectively in order to properly profit from the opportunities they offer.

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How to Use Clothing to Promote Your Business

Clothing can be a fantastic way to increase brand awareness. The products you use to promote your business say a lot about who you are, what your business is and what you do. Branded clothing can say a lot!

You can brand all sorts of clothing merchandise:

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Is Branded Food and Drink Effective for Marketing Drives?

There are a whole host of promotional products you can use to market your business. Great gifts such as good quality branded mugs, pens and notebooks are hugely popular and often effective.

However, if you want to make a real impression, it’s often better to do something a little different.

One way to do that is by sending branded food and drink to prospects. Most people love food and so you’re already on a winner! Plus, it’s an unusual approach and that’s the point. They won’t have seen it a hundred times before and are more likely to remember you.

There are lots of different options.

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branded promotional products, brand awareness, marketing drive

Creating Brand Awareness with Promotional Products

Branded promotional products are a fantastic way to create and maintain brand awareness.

We’ve already considered how to choose the right products to attract the right clients in a previous post, so in this post, we consider how to choose the right branded promotional products according to what you want those prospects to do.

It’s essential to think about the aim of your promotional drive.

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attracting the right audience with promotional products, branded promotional products London

Attracting the Right Audience with Branded Promotional Products

If you’re considering a new marketing channel to help maximise your sales, profit and reputation, the first thing you need to consider is how you’re going to attract the right audience.

One of the best ways to do this is to use branded promotional products because they offer huge value and versatility.

The versatility of branded merchandise offers a perfect way to reach them. If your target audience do it, there’s a product to help them do it.

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Promotional Products and Good Reviews

By Mo Yusuff

When your customers say great things about you, you know you must be doing something right. This is true, not just in the promotional products industry, but in any type of business.

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Choosing The Perfect Promotional Product, promotional products London, promotional merchandise

Choosing the Perfect Promotional Product

The reality is most promotional products end up discarded and forgotten. Yep, that means wasted money and a damaged reputation.

Chosen well, promotional products can make your business stand out and help your audience remember your brand. They can also demonstrate the qualities you want to be associated with – high standards, innovation, success, etc.

You need the most effective promotional products to convey these qualities to your customers, prospects, or employees.

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Promotional Products and Service Quality

By Mo Yusuff

As you know, customer service is everything, especially in the promotional products industry.

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The 3 Golden Rules When Choosing Promotional Products

Are you worried about making the same mistakes as your competitors when it comes to choosing the most effective promotional product to market your business?

Are you scared of investing your time and money in a promotional product that does not perform the way you need it to?

Well fear not, I’m going to introduce you to the 3 golden rules of how to choose the most effective promotional products to market your business.

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Promotional Products – The Hunting Game

By Mo Yusuff 

It’s actually not that difficult to sort the wheat from the chaff.

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Promotional Products and Bad Suppliers

By Mo Yusuff

It’s amazing just how most companies (and I mean most) – in promotional products industry and others – don’t have a clue when it comes down to customer service.

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Promotional Products and Sharing Knowledge

By Mo Yusuff

Believe it or not, being successful in business is not all about selling.

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Promotional Products and Being Premier

By Mo Yusuff

We are proud to say that we are good are choosing promotional products.

It’s easy to tell people how good you are and that’s fine, but why would they believe you?

Besides, you’re not going to say bad things about yourself. Are you?

Now, there are lots you can do to help people believe you’re as good as you are and something I saw just two days ago was definitely not one of them.

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Promotional Products Don’t Fit All

By Mo Yusuff

One of the most frustrating times in my life was when we had too many brown jumpers.

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Promotional Products and High Quality Services

By Mo Yusuff

It’s not uncommon to encounter unreliable suppliers in the promotional products industry. Let me tell you a story.

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Promotional Products and Unbeatable Prices

By Mo Yusuff 

There’s a shop not far from our old offices that probably made the one fatal mistake so many businesses make.

In fact, this shop isn’t a shop anymore. It’s an ex-shop or a shop that doesn’t sell anything anymore. The reason is so simple.

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Promotional Products and Curry Discounts

By Mo Yusuff

Why would you offer someone a discount when they’re happy to pay full price?

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Promotional Confectionery and Why They’re Perfect

By Mo Yusuff

Do you know why Cadbury’s are not allowed to call their chocolate bars chocolate?

Basically it’s because. Technically, they are not chocolate.

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Promotional Products and Your Customers’ Worth

By Mo Yusuff

How much is a customer or client worth to you?

If you’re not sure, here’s a really simple way to find out.

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Promotional Products and Looking after Customers

By Mo Yusuff

It’s so sad when change leaves a trail of destruction behind.

When it harms people and businesses to such an extent they never recover.

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Promotional Products and Feedbacks

By Mo Yusuff

Don’t you love feedback? I do.

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Promotional Products and Us

By Mo Yusuff

Keeping in touch with customers and clients is not just a nice thing to do. But it’s essential to the success and growth of any business.

Thanking your customers and clients for the business they give is also not just a nice thing to do – it’s the right thing to do.

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Promised Promotional Products Fulfilled

By Mo Yusuff

You know those situations when something is so wrong you just can’t ignore it.

There was a time when I spent literally weeks and weeks suffering until eventually I just couldn’t take it anymore and just had to make my point known.

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Delivering Promotional Products

By Mo Yusuff

In the industry of promotional products, this question is very common: What do you mean you didn’t get my order?

Ever heard that before?

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Promotional Products You Want

By Mo Yusuff

People’s buying habits have changed so much over the last decade or two. This should be considered in every industry and that includes in the industry of promotional products.

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Our Promotional Products’ Website

By Mo Yusuff

Funny how different people respond differently to the same message.

Take this email I sent out a very long time ago.

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Promotional Products for Good Mood

By Mo Yusuff

You know those mornings when you wake up feeling a bit…down?

There’s absolutely no reason you should feel that way and you can’t quite put your finger on the reason why.

Happened to me some time long ago after going to bed the night before all excited and fired up and promising myself Sunday was going to be a great day.

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Promotional Products in Good Hands

By Mo Yusuff 

Ever start a day with every intension of getting lots done? Then something happens that you really didn’t expect and that’s it, game over for the rest of the day.

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