Keep Doing What You’re Doing
By Mo Yusuff There’s something that never makes sense to me.
By Mo Yusuff
There’s something that never makes sense to me.
Read more…
By Mo Yusuff
Ever put a lot of continuous effort into something and then wonder if it’s really worth all the time and trouble?
Read more…
By Mo Yusuff
Years ago during a seminar a speaker explained in a sentence what he felt marketing and customer service really means.
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By Mo Yusuff
Whenever an email pops into your inbox or a flyer lands on your desk with a headline uttering something like…
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By Mo Yusuff
It’s puzzling why suppliers do this and it drives me absolutely nuts.
By Mo Yusuff
There I was in my car stuck in rush hour traffic on my way to boxing training when I saw something that made me break out in a cold sweat and feel rather weak.
By Mo Yusuff
If you don’t have a clear idea about why you’re doing something and what you want it to do for you, there’s really no point in doing it.
By Mo Yusuff
Why are some people so obsessed about price?
By Mo Yusuff
Why some people are so obsessed with what their competitors are up to amazes me.
By Mo Yusuff
It was one of those gruesome scenes that gets your heart racing. You want to turn away, your brain is telling you to stop looking but no matter how hard you try, you can’t.
By Mo Yusuff
Don’t know about you but when I do something for someone and I don’t get a little thank you back it drives me crazy.
By Mo Yusuff
Funny how different parts of the country have different dialects and how they completely lose their meaning outside that area.
By Mo Yusuff
Why does everyone pretend they want to be your best friend? Read more…
By Mo Yusuff
“What, you haven’t started yet? You really need to get this done quick or you won’t be ready.”
By Mo Yusuff
When I was in Ireland with my mastermind group, I had one of those light bulb moments.
By Mo Yusuff
One of the things I really love about what we do is finding stuff that most people can’t.
By Mo Yusuff
Turns out my best friends biggest customer, who she was always worried she may lose, she lost.
By Mo Yusuff
They tut, they sigh and worst of all they shake their head from side to side, tut and sigh.
By Mo Yusuff
“Jan worked in the marketing department at the Riverside Ice & Leisure Centre in Chelmsford.
By Mo Yusuff
“Most people do a reasonable job of following directions.”
By Mo Yusuff
New technology and having stuff delivered at the click of a button can have its downside.
By Mo Yusuff
To be successful in business we need to stand out from the crowd.
By Mo Yusuff
Robin runs a video and lighting company.
One morning last 2016 travelling to an Exhibitor Masterclass on the tube took me back to my Debenhams days when I would commute to work by tube.
By Mo Yusuff
A friend emailed me a story way back in 2016. It went something like this:
By Mo Yusuff
First it was the boiler last 2015. Then the dishwasher a month or so later. Two months ago in 2016 the washing machine packed up and a few weeks ago the same year is the fridge.
By Mo Yusuff
What started as an idea less than eight years ago has developed into one of the most amazing stories about breathtaking service, and not just giving people what they want but giving them more than they ever imagined possible.
By Mo Yusuff
You may have heard me banging on about customer service and how, good customer service just isn’t good enough.
By Mo Yusuff
When you’re working to deadlines its crucial to keep things moving forward.
By Mo Yusuff
Ever see a drunk walking? He knows exactly where he wants to go but his head is all jumbled up. His actions are not congruent with what his brain is telling him.
By Mo Yusuff
It’s very easy sometimes to mistake arrogance with confidence.
By Mo Yusuff
It’s very easy sometimes to try something and all too quickly, write it off as a failure because results haven’t materialised straight away.
If you have lapsed customers, in other words, people who have bought from you in the past, but for some reason does not buy from you now, then it’s good to have a strategy to tempt those customers back.
To persuade these customers to return, all it takes is an intelligent approach.
When developing your strategy, it’s essential to identify which past customers you’re keen to target. Maybe you’d like to contact those customers who were buying most often or those who were investing the most money.
If you have a big marketing budget, you might be tempted to throw your money around on many different marketing projects and see what sticks.
Although it’s obviously ideal to have a big budget, your money won’t last forever, so you still need to think intelligently about how to use your it, where to invest it and what’s more likely to work.
If you’ve ever wondered how potential prospects and potential customers are wooed, this might help to clear things up.
Although people can sometimes be hard to predict, there are factors and influences to which we are all susceptible.
Research has shown that there are six factors which influence us to say “Yes”. Here are these six factors, and how they may apply to your business:
In life, we’re all prone to the law of attraction. We seek out products and experiences that reflect who we are, and we attempt to build relationships with people who are similar to us. We all tend to surround ourselves with the ideas and the people who we feel share our values.
This also applies to business, where customers will gravitate towards companies and businesses who share their ethics, values, style, aims and sense of fun.
In order to make use of this, it’s very important for you to think about who your target market is…
The middle of the sales funnel is a very important time for attracting new clients. During this period, you work out which prospects are worth pursuing and which aren’t.
If you are able to grab attention at this pivotal time in the middle of the funnel, you’re in a great position to convert prospects into clients. To bridge the gap between initial intrigue and a big sale, it’s important to be intelligent and innovative.
Customer loyalty is one of the driving forces of a successful business. After all, repeat customers help to ensure that profits keep flowing.
It’s, therefore, a good idea to encourage this type of business by enticing your customers with incentives. Incentives encourage repeat business.
First of all, let’s consider the benefits of branded promotional products for customer loyalty schemes:
When funds are low in your business it can be tempting to cut corners and try to save costs any way you can.
In many ways, this is a useful approach and can help you prioritise, streamline and think sensibly. If you can save money, you’re in a good position to continue making profits.
That said, there are some areas in which you should avoid cutting corners, and this includes some aspects of advertising.
When you’re marketing your business, the bottom of your marketing funnel is an exciting time.
At the bottom of the funnel, you’ll have been wooing potential clients for some time. As you’ve invested time and money into the relationship, you really want to maximise the chances of getting them on board.
To achieve this, it’s important to think carefully and be innovative when devising your strategy. Using promotional products intelligently and strategically helps to impress prospects and encourage conversion.
Hiring a stand at a business expo is a tried and tested way of promoting your business.
Not only are business expos full of potential prospects waiting to be lured and lulled, but those prospects are brought right to you, meaning they don’t have to be tracked and trailed.
Expos draw together a huge audience all in one venue, allowing for you to make immediate and dynamic relationships. A captive audience if you like. But like any sales opportunity, it’s important to use expos effectively in order to properly profit from the opportunities they offer.
Clothing can be a fantastic way to increase brand awareness. The products you use to promote your business say a lot about who you are, what your business is and what you do. Branded clothing can say a lot!
You can brand all sorts of clothing merchandise:
There are a whole host of promotional products you can use to market your business. Great gifts such as good quality branded mugs, pens and notebooks are hugely popular and often effective.
However, if you want to make a real impression, it’s often better to do something a little different.
One way to do that is by sending branded food and drink to prospects. Most people love food and so you’re already on a winner! Plus, it’s an unusual approach and that’s the point. They won’t have seen it a hundred times before and are more likely to remember you.
There are lots of different options.
Branded promotional products are a fantastic way to create and maintain brand awareness.
We’ve already considered how to choose the right products to attract the right clients in a previous post, so in this post, we consider how to choose the right branded promotional products according to what you want those prospects to do.
It’s essential to think about the aim of your promotional drive.
If you’re considering a new marketing channel to help maximise your sales, profit and reputation, the first thing you need to consider is how you’re going to attract the right audience.
One of the best ways to do this is to use branded promotional products because they offer huge value and versatility.
The versatility of branded merchandise offers a perfect way to reach them. If your target audience do it, there’s a product to help them do it.
By Mo Yusuff
When your customers say great things about you, you know you must be doing something right. This is true, not just in the promotional products industry, but in any type of business.
The reality is most promotional products end up discarded and forgotten. Yep, that means wasted money and a damaged reputation.
Chosen well, promotional products can make your business stand out and help your audience remember your brand. They can also demonstrate the qualities you want to be associated with – high standards, innovation, success, etc.
You need the most effective promotional products to convey these qualities to your customers, prospects, or employees.
By Mo Yusuff
As you know, customer service is everything, especially in the promotional products industry.
Are you worried about making the same mistakes as your competitors when it comes to choosing the most effective promotional product to market your business?
Are you scared of investing your time and money in a promotional product that does not perform the way you need it to?
Well fear not, I’m going to introduce you to the 3 golden rules of how to choose the most effective promotional products to market your business.
By Mo Yusuff
It’s actually not that difficult to sort the wheat from the chaff.
By Mo Yusuff
It’s amazing just how most companies (and I mean most) – in promotional products industry and others – don’t have a clue when it comes down to customer service.
By Mo Yusuff
Believe it or not, being successful in business is not all about selling.
By Mo Yusuff
We are proud to say that we are good are choosing promotional products.
It’s easy to tell people how good you are and that’s fine, but why would they believe you?
Besides, you’re not going to say bad things about yourself. Are you?
Now, there are lots you can do to help people believe you’re as good as you are and something I saw just two days ago was definitely not one of them.
By Mo Yusuff
One of the most frustrating times in my life was when we had too many brown jumpers.
By Mo Yusuff
It’s not uncommon to encounter unreliable suppliers in the promotional products industry. Let me tell you a story.
By Mo Yusuff
There’s a shop not far from our old offices that probably made the one fatal mistake so many businesses make.
In fact, this shop isn’t a shop anymore. It’s an ex-shop or a shop that doesn’t sell anything anymore. The reason is so simple.
By Mo Yusuff
Why would you offer someone a discount when they’re happy to pay full price?
By Mo Yusuff
Do you know why Cadbury’s are not allowed to call their chocolate bars chocolate?
Basically it’s because. Technically, they are not chocolate.
By Mo Yusuff
How much is a customer or client worth to you?
If you’re not sure, here’s a really simple way to find out.
By Mo Yusuff
It’s so sad when change leaves a trail of destruction behind.
When it harms people and businesses to such an extent they never recover.
By Mo Yusuff
Keeping in touch with customers and clients is not just a nice thing to do. But it’s essential to the success and growth of any business.
Thanking your customers and clients for the business they give is also not just a nice thing to do – it’s the right thing to do.
By Mo Yusuff
You know those situations when something is so wrong you just can’t ignore it.
There was a time when I spent literally weeks and weeks suffering until eventually I just couldn’t take it anymore and just had to make my point known.
By Mo Yusuff
In the industry of promotional products, this question is very common: What do you mean you didn’t get my order?
Ever heard that before?
By Mo Yusuff
People’s buying habits have changed so much over the last decade or two. This should be considered in every industry and that includes in the industry of promotional products.
By Mo Yusuff
Funny how different people respond differently to the same message.
Take this email I sent out a very long time ago.
By Mo Yusuff
You know those mornings when you wake up feeling a bit…down?
There’s absolutely no reason you should feel that way and you can’t quite put your finger on the reason why.
Happened to me some time long ago after going to bed the night before all excited and fired up and promising myself Sunday was going to be a great day.
By Mo Yusuff
Ever start a day with every intension of getting lots done? Then something happens that you really didn’t expect and that’s it, game over for the rest of the day.
By Mo Yusuff
A friend of mine, Richard, has a glass splashback business. (You know, those glass panels you see in kitchens to stop fat and stuff messing up your wall or in bathrooms to stop water going everywhere when you take a shower?)
Now the reason for mentioning Richard is because of his sceptical reply to an email I sent him.
By Mo Yusuff
“We manufacture bike locks and I don’t suppose this is possible but I’m looking for some bottle opener keyrings in the shape of one of our products.”
By Mo Yusuff
“Wills, we have a marketing campaign coming up this summer and I need some t-shirts and mints.”
By Mo Yusuff
Ever have those times when you just can’t get it right?
Happened to me one time a couple of years ago and if it wasn’t for the eagle eyes and brilliant service of Pauline and Graham, the guys who print my newsletters, that one edition would have been a bit of a disaster.
By Mo Yusuff
Promotional products have a hand in proving that direct mail is alive kicking.
I can confirm and have proof that the reports of death are greatly exaggerated. Direct mail is alive and kicking and living in South London.
By Mo Yusuff
Two years ago, after sending an email about jobs and finding great promotional products, I received a reply from my eco warrior friend Martin, he said:
By Mo Yusuff
Did you know that you can win back a few of your lapsed customers with promotional products?
Yes, that’s true! Two years ago, we ran a lapsed campaigned that worked well for us. It may not work for everyone but, like most things in life, you’ll never know until you try.
By Mo Yusuff
You know those moments when you glance at something and can’t believe your eyes?
What you see seems so ridiculous, so bizarre. It just can’t be true! Then you realise it is and you really want to tell everyone about it.
By Mo Yusuff
Let me talk about a sales strategy that is also being done with promotional products.
Would you like fries with that?
The simple phrase heard at just about every McDonald’s is an example of an upsell that has sold millions more fries each year.
By Mo Yusuff
Bad service is never excusable. Ever. Especially in the industry of promotional products.
What’s even worse than bad service is when a company doesn’t accept its service is so bad.
By Mo Yusuff
To be absolutely honest, football is not my game. So when I heard on the radio one morning years ago the words “7 – 1 defeat” and “the worst moment of his career,” I thought, “That’ll be someone like the USA getting thrashed by, probably, Brazil.”
By Mo Yusuff
Ever been hit by the rule of reciprocation?
There was a time I was caught hook, line and sinker and didn’t even realise until it was too late.
The rule of reciprocation, as explained by Robert Cialdini in his brilliant book, Influence: The Psychology of Persuasion says:
By Mo Yusuff
I’ve talked about using promotional products as “thank you” gifts already but here’s another reason why you should do it.
By Mo Yusuff
Challenge Mo tasks can be quite tricky and sometimes takes hours and hours of hard work to find the perfect promotional products for somebody.
By Mo Yusuff
I remember, two years ago, I was in the gym on the cross trainer and something on the screen stopped me in my tracks and had me scrambling for my phone to make notes.
By Mo Yusuff
It seems banks, like our promotional products, are on a different planet.
By Mo Yusuff
Ever heard the phrase, “He’s so lucky, he’s always winning.” or something along those lines?
By Mo Yusuff There’s something that never makes sense to me.
By Mo Yusuff Ever put a lot of continuous effort into something and then wonder if it’s really worth...
By Mo Yusuff Years ago during a seminar a speaker explained in a sentence what he felt marketing and...
The Kuro Rollerball is a stylish promotional pen made from chrome undercoat.
Supplied with black refills as standard, you can have your company logo printed or engraved on the four different branding positions and have them delivered to you in two weeks or less.
Click the image to find out more
