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branded promotional products, brand awareness, marketing drive

Creating Brand Awareness with Promotional Products

Branded promotional products are a fantastic way to create and maintain brand awareness.

We’ve already considered how to choose the right products to attract the right clients in a previous post, so in this post, we consider how to choose the right branded promotional products according to what you want those prospects to do.

It’s essential to think about the aim of your promotional drive. What do you want your prospects to do before choosing your promotional product?

If, for example, you want potential customers to visit your website, you’ll want to choose products which can clearly and vividly show off the name of your site.

For this, you want something simple and striking. A great example is this notebook. 

By giving this notebook to prospects, you’re offering them an essential everyday tool which they’ll use frequently… and if your website is displayed on the front, they’re likely to visit your page because they’ll regularly be looking at the name of your site. This notebook could be a great giveaway at a conference or seminar and can be easily distributed amongst lots of people.

Other promotional items could be used to encourage prospects to enter a competition or contribute to a social media campaign.

This magnifying info card is a great example.

This card could magnify information on a visitor guide, map or tourist information leaflet. You could then encourage users to take pictures of interesting things they’ve magnified and then post their images on social media. This will give a huge boost to your social media presence and make your company seem fun. You could simply and cheaply send this in the post to some of your potential prospects.

This LightSounds speaker is another great option for something a bit different.

This product is slightly pricier, but it would make a great gift to help seal the deal!

Many brand awareness drives don’t work, but that’s because companies don’t fully consider the best way to use branded promotional products. We stock lots of options, including bags, badges, pencils, pens, food, drink, lanyards, power packs and more.

We also know how and when to use these products properly in order to drive up sales and improve your reputation.

Get in touch and we’ll work with you to decide upon the best products for whatever you want to achieve.
Regardless of your business goals, there’ll be a product to help you with it… and we know just what that product is!

Drop us a line or give us a call.

attracting the right audience with promotional products, branded promotional products London

Attracting the Right Audience with Branded Promotional Products

If you’re considering a new marketing channel to help maximise your sales, profit and reputation, the first thing you need to consider is how you’re going to attract the right audience.

One of the best ways to do this is to use branded promotional products because they offer huge value and versatility.

The versatility of branded merchandise offers a perfect way to reach them. If your target audience do it, there’s a product to help them do it.

For example, are your ideal customers into fitness and health? Give them a branded water bottle. Are they always on the move? Give them a thermos. Do they spend all day in the office? Give them branded notebooks, pens or USB sticks.

Other options include bags, badges, lanyards, chocolates, mints and more. Whatever your prospects do, there’s a product that they’ll love. And if they love it, they’ll remember your name.

Examples of what we offer include:

• For health conscious prospects, there’s this 500ml Jogger bottle.

 

 

 

 

 

 

• For office teams this shortbread biscuit share tin.

 

 

 

 

 

 

• For workers on sites and scaffolds there’s this hi-viz jacket.

 

 

 

 

 

 

It’s also key to think about what you want your potential new customers to do when they receive the gift. Do you want them to visit your website, give you a call, engage with you on social media, or enter a competition perhaps?

Don’t act without thinking carefully about a call to action. If you want more website traffic, feature your website address clearly on the branding. Alternatively, you could feature a hashtag to encourage engagement on social media.

Other uses for promotional items could be to advertise an event, or encourage signups to a newsletter for a free prize. When they sign up, you have earned the right to keep in contact with them by email.

So, think very carefully and clearly about what you want your promotional gift to achieve.

When you’ve done all this, follow it up. Don’t just send the gift and hope for the best, call up and see if your customers liked their gift. This will help you to start building a long-lasting relationship.

Sending promotional gifts provides an opportunity to call prospects. A well thought out gift will ensure more positive conversations.

Branded promotional products are an effective and proven way to attract new customers. Chosen well, the gifts you send will help you build profitable relationships with future customers.

Are you looking for high quality promotional products right now and would like a bit of free, friendly, expert advice? Click this link, add your details, and we’ll get straight back to you.

Promotional Products and Good Reviews

By Mo Yusuff

When your customers say great things about you, you know you must be doing something right. This is true, not just in the promotional products industry, but in any type of business.

Read more…

Choosing The Perfect Promotional Product, promotional products London, promotional merchandise

Choosing the Perfect Promotional Product

The reality is most promotional products end up discarded and forgotten. Yep, that means wasted money and a damaged reputation.

Chosen well, promotional products can make your business stand out and help your audience remember your brand. They can also demonstrate the qualities you want to be associated with – high standards, innovation, success, etc.

You need the most effective promotional products to convey these qualities to your customers, prospects, or employees.

You don’t want to make the mistakes everyone else makes, right? So, here’s how to choose the perfect promotional product.

Know Your Audience

One of the biggest mistakes you can make is giving an inappropriate promotional gift. The most effective promotional products will be well thought out choices keeping your target audience in mind.

The important thing to remember is you are not buying something for yourself, so choosing the right product may involve selecting something that wouldn’t necessarily be your first choice.

So, who are your audience? What industry are they in? Are they mostly male or female? Is there an average age bracket? What do they like? What are they passionate about? What don’t they like?

All this is familiar, right? It’s the age-old “customer persona” marketing tool and it works just as well when picking promotional products as it does when marketing your business in other ways.

Why Are You Doing This?

Now you know who your audience are and what they’re likely to be interested in, you need to know what you’d like to achieve with the campaign.

Perhaps it’s one of the following:

  • To win new business by running a prospects campaign
  • To giveaway on your stand at an exhibition to create brand awareness
  • As a thank you to your customers for past business – a way of encouraging repeat business. In other words, a customer loyalty campaign
  • To give to employees as a thank you and as a way of giving them a sense of belonging

The promotional gift you choose must match the person you’re giving it to and your reason for giving it.

Remember the Three Golden Rules

As well as knowing who your audience is and your goals for the campaign, there are the three golden rules when choosing promotional products. Your chosen product should be good quality, useful and different. The most effective promotional products follow all three rules. Read the post for more details.

Decide on a Budget

As you’ll have noticed in the 3 Golden Rules above, you should aim to spend as much as you can afford, rather than as little as possible. That said, whatever your budget you don’t have to skimp on quality, usefulness or difference. There’s a product to suit you.

Here are some examples:

It’s Time to Choose

Now it is over to you to choose the most effective promotional product for your purposes.

Remember to start by thinking about your audience and their likes and dislikes. Then consider your goals for the campaign and finally work out your budget (remembering the 3 Golden Rules).

Are you looking for high quality promotional products right now and would like a bit of free, friendly, expert advice? Click this link, add your details, and we’ll get straight back to you.

Promotional Products and Service Quality

By Mo Yusuff

As you know, customer service is everything, especially in the promotional products industry.

Read more…

The 3 Golden Rules When Choosing Promotional Products

Are you worried about making the same mistakes as your competitors when it comes to choosing the most effective promotional product to market your business?

Are you scared of investing your time and money in a promotional product that does not perform the way you need it to?

Well fear not, I’m going to introduce you to the 3 golden rules of how to choose the most effective promotional products to market your business.

Read more…

Promotional Products – The Hunting Game

By Mo Yusuff 

It’s actually not that difficult to sort the wheat from the chaff.

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Promotional Products and Bad Suppliers

By Mo Yusuff

It’s amazing just how most companies (and I mean most) – in promotional products industry and others – don’t have a clue when it comes down to customer service.

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Promotional Products and Sharing Knowledge

By Mo Yusuff

Believe it or not, being successful in business is not all about selling.

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Promotional Products and Being Premier

By Mo Yusuff

We are proud to say that we are good are choosing promotional products.

It’s easy to tell people how good you are and that’s fine, but why would they believe you?

Besides, you’re not going to say bad things about yourself. Are you?

Now, there are lots you can do to help people believe you’re as good as you are and something I saw just two days ago was definitely not one of them.

Read more…

Promotional Products Don’t Fit All

By Mo Yusuff

One of the most frustrating times in my life was when we had too many brown jumpers.

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Promotional Products and High Quality Services

By Mo Yusuff

It’s not uncommon to encounter unreliable suppliers in the promotional products industry. Let me tell you a story.

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Promotional Products and Unbeatable Prices

By Mo Yusuff 

There’s a shop not far from our old offices that probably made the one fatal mistake so many businesses make.

In fact, this shop isn’t a shop anymore. It’s an ex-shop or a shop that doesn’t sell anything anymore. The reason is so simple.

Read more…

Promotional Products and Curry Discounts

By Mo Yusuff

Why would you offer someone a discount when they’re happy to pay full price?

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Promotional Confectionery and Why They’re Perfect

By Mo Yusuff

Do you know why Cadbury’s are not allowed to call their chocolate bars chocolate?

Basically it’s because. Technically, they are not chocolate.

Read more…

Promotional Products and Your Customers’ Worth

By Mo Yusuff

How much is a customer or client worth to you?

If you’re not sure, here’s a really simple way to find out.

Read more…

Promotional Products and Looking after Customers

By Mo Yusuff

It’s so sad when change leaves a trail of destruction behind.

When it harms people and businesses to such an extent they never recover.

Read more…

Promotional Products and Feedbacks

By Mo Yusuff

Don’t you love feedback? I do.

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Promotional Products and Us

By Mo Yusuff

Keeping in touch with customers and clients is not just a nice thing to do. But it’s essential to the success and growth of any business.

Thanking your customers and clients for the business they give is also not just a nice thing to do – it’s the right thing to do.

Read more…

Promised Promotional Products Fulfilled

By Mo Yusuff

You know those situations when something is so wrong you just can’t ignore it.

There was a time when I spent literally weeks and weeks suffering until eventually I just couldn’t take it anymore and just had to make my point known.

Read more…

Delivering Promotional Products

By Mo Yusuff

In the industry of promotional products, this question is very common: What do you mean you didn’t get my order?

Ever heard that before?

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Promotional Products You Want

By Mo Yusuff

People’s buying habits have changed so much over the last decade or two. This should be considered in every industry and that includes in the industry of promotional products.

Read more…

Our Promotional Products’ Website

By Mo Yusuff

Funny how different people respond differently to the same message.

Take this email I sent out a very long time ago.

Read more…

Promotional Products for Good Mood

By Mo Yusuff

You know those mornings when you wake up feeling a bit…down?

There’s absolutely no reason you should feel that way and you can’t quite put your finger on the reason why.

Happened to me some time long ago after going to bed the night before all excited and fired up and promising myself Sunday was going to be a great day.

Read more…

Promotional Products in Good Hands

By Mo Yusuff 

Ever start a day with every intension of getting lots done? Then something happens that you really didn’t expect and that’s it, game over for the rest of the day.

Read more…

Promotional Products Working as Thank You Gifts

By Mo Yusuff

A friend of mine, Richard, has a glass splashback business. (You know, those glass panels you see in kitchens to stop fat and stuff messing up your wall or in bathrooms to stop water going everywhere when you take a shower?)

Now the reason for mentioning Richard is because of his sceptical reply to an email I sent him.

Read more…

Promotional Products in Just 7 Weeks

By Mo Yusuff

“We manufacture bike locks and I don’t suppose this is possible but I’m looking for some bottle opener keyrings in the shape of one of our products.”

Read more…

Not Just Ordinary Promotional Products

By Mo Yusuff

“Wills, we have a marketing campaign coming up this summer and I need some t-shirts and mints.”

Read more…

Promotional Products and Getting them Right

By Mo Yusuff

Ever have those times when you just can’t get it right?

Happened to me one time a couple of years ago and if it wasn’t for the eagle eyes and brilliant service of Pauline and Graham, the guys who print my newsletters, that one edition would have been a bit of a disaster.

Read more…

Promotional Products and Direct Mail

By Mo Yusuff

Promotional products have a hand in proving that direct mail is alive kicking.

I can confirm and have proof that the reports of death are greatly exaggerated. Direct mail is alive and kicking and living in South London.

Read more…

Finding Promotional Products Even From Caves

By Mo Yusuff

Two years ago, after sending an email about jobs and finding great promotional products, I received a reply from my eco warrior friend Martin, he said:

Read more…

Get them with Promotional Products

By Mo Yusuff

Did you know that you can win back a few of your lapsed customers with promotional products?

Yes, that’s true! Two years ago, we ran a lapsed campaigned that worked well for us. It may not work for everyone but, like most things in life, you’ll never know until you try.

Read more…

Promotional Products and Lateral Thinking

By Mo Yusuff

You know those moments when you glance at something and can’t believe your eyes?

What you see seems so ridiculous, so bizarre. It just can’t be true! Then you realise it is and you really want to tell everyone about it.

Read more…

Promotional Products and Upselling

By Mo Yusuff

Let me talk about a sales strategy that is also being done with promotional products.

Would you like fries with that?

The simple phrase heard at just about every McDonald’s is an example of an upsell that has sold millions more fries each year.

Read more…

Best Promotional Products Service

By Mo Yusuff

Bad service is never excusable. Ever. Especially in the industry of promotional products.

What’s even worse than bad service is when a company doesn’t accept its service is so bad.

Read more…

Promotional Products on the Go

By Mo Yusuff

To be absolutely honest, football is not my game. So when I heard on the radio one morning years ago the words “7 – 1 defeat” and “the worst moment of his career, I thought, “That’ll be someone like the USA getting thrashed by, probably, Brazil.”

Read more…

Promotional Products and Reciprocity

By Mo Yusuff

Ever been hit by the rule of reciprocation?

There was a time I was caught hook, line and sinker and didn’t even realise until it was too late.

The rule of reciprocation, as explained by Robert Cialdini in his brilliant book, Influence: The Psychology of Persuasion says:

Read more…

Promotional Products Stops Tumbleweeds

By Mo Yusuff

I’ve talked about using promotional products as “thank you” gifts already but here’s another reason why you should do it.

Read more…

Easy-to-Find Promotional Products

By Mo Yusuff

Challenge Mo tasks can be quite tricky and sometimes takes hours and hours of hard work to find the perfect promotional products for somebody.

Read more…

Promotional Products Don’t Burn Hair

By Mo Yusuff

I remember, two years ago, I was in the gym on the cross trainer and something on the screen stopped me in my tracks and had me scrambling for my phone to make notes.

Read more…

Promotional Products are not Banks

By Mo Yusuff

It seems banks, like our promotional products, are on a different planet.

Read more…

Christmas Promotional Gifts and Luck

By Mo Yusuff

Ever heard the phrase, “He’s so lucky, he’s always winning.” or something along those lines?

Read more…

Before Promotional Products

By Mo Yusuff

You ever had a job you really disliked doing?

A job you struggled to get out of bed in the mornings to go to?

Before I started in this fantastic world of involves promotional products, I experienced having that kind of job.

Read more…

Best Promotional Products for You

By Mo Yusuff

Fancy over £780 worth of research, information gathering and sampling for free?

Read more…

Promotional Products That “Wow!”

By Mo Yusuff

Do your clients ever use the words, “Oh my god” repeatedly every 45 seconds?

Or even, “You completely blew me away”?

Read more…

Pick Promotional Products Your Competitors Don’t

By Mo Yusuff

I love my local cinema.

It’s been there for donkey’s years, but it hasn’t always been as rosy as it is now, and for a very good reason.

Read more…

Promotional Earphones for Work

By Mo Yusuff

I have a favourite promotional product.

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Promotional Power Banks in the Wild

By Mo Yusuff

Promotional power banks are favourite promotional products of mine.

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Promotional Products Solve a Boring Life

By Mo Yusuff

Doing the same old stuff day after day can get really boring.

Read more…

Promotional Products Can Have Shortage Too

By Mo Yusuff

A dazzling display of brilliant marketing was performed in front of the whole world back in 2014 and dozens – if not hundreds of companies – had a bumper couple of months because of it.

Read more…

Promotional Products Saying “Thanks!”

By Mo Yusuff

Loyal customers are very important to every business, so finding a way to make them come back to you is crucial. You’d be surprised at how promotional products can effectively ensure repeat businesses for you.

Read more…

Bad Day with Promotional Products

By Mo Yusuff

Let me tell you about the time I failed miserably.

In fact, I not only failed, I blew it big time.

Read more…

Promotional Products Problem Solvers

By Mo Yusuff

His sales pitch was just a bit too long and he blew it.

Read more…

Matching Promotional Products With You

By Mo Yusuff

Does this scenario sound familiar to you?

Read more…

Growing Promotional Hi-Tech Products

By Mo Yusuff

I’ve been watching films on Amazon Prime for a while now (ever since my two tellies gave up and went to telly heaven) and it’s great that I can watch films for free or next to nothing in the comfort of my own home.

Read more…

Promotional Products and Repeat Businesses

By Mo Yusuff

Sending promotional products as thank you gifts can touch people’s feelings. But that’s not all they can do? They also make your customers come back to you.

Read more…

Search for Promotional Products Early

By Mo Yusuff

Did you know that the longer you can wait for your promotional products, the more options there are available to you? So if you have something coming up later in the year, why wait? Let’s get things moving now and you’ll be amazed at what we’ll come up with.

Read more…

Modernise Your Promotional Products

By Mo Yusuff

Have you ever been faced with a project and don’t really know where to start.

It could be something you’ve done before and, although the easy option would be to do the same as you did last time, you want to do it even better.

Read more…

Recommending Promotional Products

By Mo Yusuff

How many companies would try and stop you buying something from them?

Not many I’d imagine, so when one of my team says “I don’t want you to have that” to a client, it can take them a bit by surprise.

Read more…

Hunting Promotional Products

By Mo Yusuff

From time to time, we are tasked to look for the most unique promotional products out there. Even if it’s hard, it’s great fun hunting for new ideas.

Read more…

Promotional Products and Figures

By Mo Yusuff

Figures are fundamental to the success of every business.

Read more…

Promotional Products Embracing the Future

By Mo Yusuff

Having grown up in a world before personal computers or in fact anything hi tech, the speed at which new technology is changing the way we do things completely blows my mind (especially when I see these developments on promotional products!).

Read more…

Promotional Products To Make Them Want More

By Mo Yusuff

Success in business is all about promoting yourself and your products.

Read more…

Rise of Promotional Power Banks

By Mo Yusuff

Don’t you just love new technology? Even promotional products aren’t saved from this phenomenon.

Read more…

Grow Your Business with Promotional Products

By Mo Yusuff

There’s no doubt investing in promotional products can help you grow your business, but a lot of companies do it all wrong and lose out.

Read more…

The Rise of Promotional Notebooks

By Mo Yusuff

Most things these days don’t surprise me.

Read more…

Why cheap promotional products are a no-no

By Mo Yusuff

Some advice I was given a while ago was this: whenever you buy something, choose the highest quality you can afford and usually, the more you spend, the less the headache and the more you save in the long run.

This is true with promotional products and, actually, with anything.

Read more…

Avoid Disappointments with Promotional Products Experts

By Mo Yusuff

Here’s a story I heard a couple of years ago – it made me laugh so much I wasn’t about to keep it to myself – that somehow demonstrate why you should always consult experts before doing something.

Read more…

Hassle-free Promotional Products Services

By Mo Yusuff

Experiencing great service – not only in the promotional products industry – is something most people love to share.

Read more…

Need a hand on your promotional products?

By Mo Yusuff

Some people are just so fussy.

Read more…

Have Promotional Products That Do Their Job

By Mo Yusuff

Finding promotional products that’re different is dead easy.

There are literally thousands out there so finding them is never a challenge.

What the real challenge is though is finding the promotional products that do the job you want them to, the items that solve the problem.

Read more…

Enough of Skinny Promotional Products

By Mo Yusuff

Frank Perdue loved chicken.

He worked in the family chicken business in Salisbury, Maryland, USA and took over from his father as President in 1952.

At that time chickens were a commodity product, there were no brands, just supermarket chiller-cabinets full of frozen chickens.

Read more…

The Best Promotional Products in a Bag

By Mo Yusuff

One of the things I bang on about all the time is my 3 golden rules when investing in promotional products.

If you don’t know them, I’ll share them with you now:

Read more…

Promotional Products Search Made Easy

By Mo Yusuff

Watching an old film one Sunday night back in July 2014 made me realise how making things – like finding unusual promotional products – seem so easy and effortless, takes a lot of hard work, pain and discomfort.

Read more…

Not Leaving Without Your Promotional Products

By Mo Yusuff

Ever done something really daft? Something so dippy but so funny you really don’t mind people knowing?

Here’s something that happened to me a long time ago and something that still makes me smile when I think back.

Read more…

Make Customers Happy with Promotional Products

By Mo Yusuff

Aside from earning money, us in the promotional products industry also aim to make our clients happy. It’s no different in other existing industries like the transportation industry.

Read more…

Describe Your Dream Promotional Products

By Mo Yusuff

It doesn’t matter if you’re in the promotional products industry or not, we all have our favourites even if we don’t like to admit it.

Read more…

Promotional products can make your day!

By Mo Yusuff

Not all promotional products are easy to find, so it’s great when you receive emails like this one:

“Willz,

Do you know what, you have well and truly made my day, no actually, you’ve made my whole week!!! 🙂

Read more…

Different Suppliers of Promotional Products

By Mo Yusuff

Suppliers of promotional products are different.

What I mean by that is, not all suppliers of promotional products are the same.

Read more…

How we deliver your promotional products

By Mo Yusuff

In the promotional products industry, we get a taste of different kinds of customer service and this is what I’ve realised:

Brilliant, amazing service is often undervalued until you experience a service so bad you utter the words, “This has been the worst week of my life.

Read more…

Promotional Products Experts Don’t Say ‘No’

By Mo Yusuff

The promotional products industry is just like any other industry. There are those who still say No to customers and there are a lot of them.

Read more…

Promotional Products Industry’s Blue Eyed Boys

By Mo Yusuff

Ever felt like you’re the blue eyed boy?

Read more…

Promotional Products to Make You Stand Out

By Mo Yusuff

The purpose of promotional products is to help you be recognised.

Read more…

Promotional Products Experts Greet You a Merry Christmas!

By Mo Yusuff

Preparing great promotional products for everyone this Christmas was chaotic. Rather than winding down, the last working days of the year got us working flat out on stuff that’ll happen the second we get back in January.

Read more…

Promotional Products Suppliers and Customer Service

By Mo Yusuff

It’s amazing just how most suppliers of promotional products (and I mean most) don’t have a clue when it comes down to customer service.

Read more…

Promotional Products and the Challenge Behind It

By Mo Yusuff

Challenges are a great thing.

They test you, they stimulate the brain and they inspire you to do stuff you probably wouldn’t routinely do.

Read more…

Promotional Products and Powerful Words

By Mo Yusuff

Words are great and the more words you know the more words you realise you don’t.

Read more…

Choosing the Right Promotional Products

By Mo Yusuff

Even if you’re a bit of a dab hand at ordering promotional products, choosing the right items can still be a bit of a minefield.

Read more…

The Business of Promotional Products

By Mo Yusuff

Contrary to popular belief, we in the promotional products industry do business with people rather than companies. Read more…

Promotional Products Worries Erased

By Mo Yusuff

We all have worries in life, every single one of us.

Read more…

The Search for Your Promotional Products

By Mo Yusuff

A great customer of mine is frustrated.

In fact she’s so frustrated, she’s called me after work before to tell me just how frustrated she is.

Let me explain why and how she’s so much happier now.

Read more…

Promotional Foldable Shopping Bags to Save the Day

By Mo Yusuff

It’s just over three weeks since supermarkets started charging 5p for plastic shopping bags and some people are still banging on about what a serious threat this is to the financial wellbeing of most of us.

Read more…

Your Own Spec-tacular Promotional Products

By Mo Yusuff

You know those light bulb moments when you get the most amazing idea in your head and then you realise you haven’t got a clue where to start or who to ask for help.

Read more…

Give Promotional Selfie Sticks a Try

By Mo Yusuff

Some people love them and others loathe them but the fact is, they have taken off like wildfire ever since they were launched in Asia late last summer.

Read more…

Leave it to the Promotional Products Experts

By Mo Yusuff

They’re out there to make a mess of your promotional products and I’m talking about desperate suppliers who are doing all sorts of stuff that on the surface seems good and helpful but their actions might be damaging your company’s unique personality.

Read more…

Even George Washington Loved Promotional Products

By Mo Yusuff

One of the things about learning is the more you know, the more you know you don’t know.

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Promotional Products Can Also Touch People’s Feelings

By Mo Yusuff

The written word is incredibly powerful and whether its copy for a website, content for a new product launch or a simple letter sent with promotional products as thank you gifts to your favoured customers.

Read more…

Your Promotional Printed T-Shirts Are Too Cheap Sir

By Mo Yusuff

Do you ever worry because your competitors are undercutting you?

Don’t, you have absolutely nothing to worry about and they have.

Here’s a true story about how I got it totally wrong Read more…

Promotional Hi-Tech Products – Just Like in Star Trek

By Mo Yusuff

I’m writing this post at Hong Kong airport waiting for a connecting flight.

The Airport is huge; about the size of a small town but with more shops and facilities.

There’s computer terminals all over the place offering “Free internet services”. Shops selling designer products. Literally dozens and dozens of foodie places offering a vast selection of whatever takes your fancy.

It got me thinking about my first visit to Hong Kong some thirty plus years ago and how things have changed massively since then.

Read more…

Why Your Promotional Pens Are Making You Look Bad

By Mo Yusuff

In my last post I mentioned the top promotional product category is bags and businesses in the UK spent £132.5 million in 2014.

So what do you think is the second biggest promotional product group, which by far outsells bags in terms of volume?

It’s actually pens and pencils! I guess the title probably gave it away.

Read more…