By Mo Yusuff “They won’t pay anymore. They’ll go elsewhere.” Related posts: Promotional Products and Your Customers’ Worth Promotional...
4th October 2018
By Mo Yusuff
My friend was really upset.
He runs a promotional merchandise company similar to ours and he was telling me the story about how he tried to help someone and it turned into an emotional nightmare he didn’t know how to deal with.
My friend received a phone call from an old customer of his. He’d supplied him with printed t-shirts in the past but he switched to another supplier because he was “too expensive” (truth be told, he just couldn’t afford him).
Anyway this supplier kept messing up. They’d print jobs wrong, deliver late, there were quality issues, and all the other things you’d expect from a supplier who charges the cheapest prices and has to sacrifice quality and service to be able to do so.
His ex-customer needed my friends help. He needed a couple of print jobs that went wrong fixed quickly and asked him to liaise with his purchasing manager.
So he called her and asked how he could help…and that’s when it turned a bit nasty.
The purchasing manager didn’t understand that the best quality and the best service doesn’t include the best price.
“We only pay £10 for screens!” she demanded from my friend.
The prices she was prepare to pay were suicidally low and my friend didn’t know what to do.
He’s a good guy and wanted to help get this person out of a mess but she didn’t appreciate good service costs good money and demanded she helps him on her terms.
My advice to my friend was to tell her, “We only charge £30 for screens!” and then walk away. This type of person sucks you dry and then moves onto someone else to do the same thing again.
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