The Dream 100 Concept Explained

The Dream 100 Concept filters your potential client list down to the few people you really should be doing business with; the crème de la crème, the best of the best, the big spenders in your industry, and converts them into buying customers.

How Does it Work?

Simply put, the Dream 100 Concept involves choosing the companies you dream about doing business with and targeting them relentlessly until they buy. Your dream customers are targeted using a stacked marketing approach, which is a combination of direct mail, phone calls and emails.

How Simple is it?

Although putting together a Dream 100 campaign is simple, it’s not necessarily easy, but as long as you’re prepared to put in a little time and effort, it’ll be a great success for any B2B company.

The Three Simple Stages

So lets have a quick look at the three simple stages

Stage 1 Choose the companies you want to do business with – this is a lot easier than you may think and there are tools you can use to find your perfect customers

Stage 2 Choose your direct mail products – this is the fun bit where you choose what to send in the post. As long as the products are useful, reflects quality and are different, you will get noticed in a good way as you start to build rapport.

Stage 3 Create your Dream 100 campaign – this is where you create the themes around each product you send. The campaign also includes letters, phone scripts and emails and most important of all, your Call To Action and Offer.

Target: Promotional merchandise buyers

Theme: "Don’t Let Your Customers Think You’re No

  Longer in the Land of the Living"

Target: Wellness clinics

Theme: "Attract the Clients You Love to Work With"

Would You Like to Know More?

I’ll happily share with you exactly how effective the Dream 100 Concept is and how I can help you get the same stunning results we’ve achieved over the last five campaigns we’ve created.

I’ll tell you about Mike and how he sent just three letters to his ideal clients that resulted in £50K in new retained search assignments.

Also Marie-Claire who said:

“We were given 4 x exclusive opportunities worth £59k in total. Both contacts were known to us but we called at the right time.”

To find out more and see if the Dream 100 concept will work for you, simply click the button and arrange your scheduled call.>>>

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