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Embrace Change

12th September 2019

By Mo Yusuff

In this ever-changing world nothing, and I mean zero, zilch, zip, remains the same.

Anything or any business that doesn’t make change moves backwards, because as we all know, there’s no such thing as standing still.

What’s more is that the companies who embrace change are the ones that thrive, surge ahead of their competitors and are adored by their customers.

Rebranding is a big thing. As customer’s needs change a company needs to reflect this in the way they project themselves to their customers or clients.

Apple is possibly one of the best rebranding stories of our era. 

In the early to mid 1990s, Apple was suffering from low sales, low consumer interest, and loads of competition driving customers away from them. The brand didn’t stand for much, and certainly didn’t stand out, until Steve Jobs took over the company in 1997 and started flipping consumer expectations on its head.

With an image of minimalism and modernity, a host of innovative new products, and a series of marketing and advertising campaigns that focused on ideas and experience more than products or purchases, Apple was able to attract a new, diversified customer base, and cement itself as a leader in the tech industry. It is today one of the top 10 biggest companies in the world and certainly the biggest tech company by a country mile.

Luckily, rebranding and repositioning doesn’t necessarily need to be this big costly, time consuming and huge procedure. Simply being aware of the changes that are happening in customer habits, and what’s important to them means you can adjust the way you get your message across and the way your company projects itself.

The promotional merchandise you invest in plays a huge part in the way your company is perceived, by not just your customers but also by your prospective customers. And as I’m sure you know, what was useful and received with delight a short while ago suddenly becomes as useful as a pogo stick in quicksand.

Luckily it’s dead easy to find promotional products that reflect exactly what you stand for and what your customers would be delighted to receive.

What’s even luckier is that I’ll show you exactly how easy it is in my book, Prom Power Supremacy which, I’d like you to have on me.

It’s all in Chapter 2. How to Create Your Perfect Range and it walks you through the 6 Simple Steps to Creating Your Perfect Range.

And because I want to show you how powerful a useful, great quality promotional product can be, I’ll pop something in with the book that’ll probably blow you away. Simply click the link, Send me my book and a gift that’ll blow me away, please Mo.

P.S. Chapter 2 also shows you how to identify your target audience. This is huge and will help you to attract the people you want to do business with while pushing away the ones you’d rather avoid. You can grab your copy here.


And because I want to show you how powerful a useful, great quality promotional product can be, I’ll pop something in with the book that’ll probably blow you away. Simply click the link, Send me my book and a gift that’ll blow me away, please Mo.

P.S. Chapter 2 also shows you how to identify your target audience. This is huge and will help you to attract the people you want to do business with while pushing away the ones you’d rather avoid. You can grab your copy here.

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