By Mo Yusuff “They won’t pay anymore. They’ll go elsewhere.” Related posts: Promotional Products and Your Customers’ Worth Promotional...
9th August 2018
One morning last 2016 travelling to an Exhibitor Masterclass on the tube took me back to my Debenhams days when I would commute to work by tube.
This was around 30 years ago and how things have changed since then.
I remember in those olden days, most people would be reading a newspaper and their heads hidden.
Yesterday I spotted only two people reading a newspaper. 10 people were playing with their phones, and from peering and twisting my neck I could see that most were playing games (Candy Crush seemed to be the favourite). One person I spotted was reading a proper physical book and another was reading a kindle book.
Anyway, the seminar was great and I now have a few new tricks to try out when we attend the Event Organisers Summit next week (it’s a kind of speed dating format and last year we won four new accounts).
There were two other things I learnt that really stick in my mind.
The first was when the speaker held up his iPhone and said, “This iPhone, is millions of times more powerful than all of NASA’s combined computing that put a man on the moon in 1969”(and we’re talking about more than 75 mainframe computers).
The other thing he said which did surprise me but proves that people buy on emotion rather than logic was when he compared the Samsung to the iPhone.
Samsung makes all the parts for their phone and their phone’s technology and quality is far superior to that of the iPhone. Apple on the other hand uses parts and technology created by other companies including Samsung, the iPhone’s technically inferior to the Samsung phone and it’s more expensive.
Nobody has ever queued for 24 hours to get their hands on a Samsung phone.
One of the things Apple is really good at is turning their customers into raving fans. A lot of people I know (including me) have almost every product Apple produces and are huge advocates.
Would you like to know how they do it? There’s a whole section about it in my book, Promo Power Supremacy. It’s in Chapter six and called, Ken Blanchard’s three-step formula to getting raving fans. Order your copy here.
Also included in the book, some of tips and guides on how to build relationships and growing your company using promotional products, the reasons why in most cases promotional products fail miserably and how to fix them.