By Mo Yusuff “They won’t pay anymore. They’ll go elsewhere.” Related posts: Promotional Products and Your Customers’ Worth Promotional...
7th June 2018
By Mo Yusuff
It’s official, I’m a Quinquagenerian and I didn’t even know it.
Just in case you didn’t know (and to be honest, I didn’t until a couple of days ago) a Quinquagenerian is someone in their 50’s.
I read an article a couple of days ago all about it and to be honest most of what it said is simply not true.
It said I’m part of: “the ‘sandwich generation’ that sits between the well-off baby boomers and the younger digital natives.” That part I get but then it went on to say:
“They find themselves pondering both the practical exigencies of the next 30 years, such as career, finances etc.; as well as existential doubt about the role they should play and who they really want to be for the last third of their lives.”
Nope, that’s not me. I’m in no doubt about what I need and want to do for the last third of my life.
It also mentioned:
“Men are facing a double whammy; male identity crisis caught up in the turbulent and opposing pulls between the silent dutiful types who adhere to the old ways of behaving as their fathers were and the modern, open, warmer, individualistic approach.”
If I behaved as my father did, I’d be locked up by now; and I’m not sure what a modern, open, warmer, individualistic approach looks like.
Woman also didn’t get off lightly:
“Women too are struggling with the juggling responsibilities of still dependent children, caring for elderly parents as well as managing a career.
Is it any wonder that mental as well as physical health problems are growing in this age group?”
Now for obvious reasons, I can’t vouch for woman but I do know a few in their fifties and I have to say; I don’t know one who has dependent children and a mental health problem.
What I really found interesting though was the fact that because we live longer these days even at the age of 60, we’re probably only two thirds of the way through our life and through most of the first third we were never really in charge of our own destiny.
So when you think about it, as long as you’ve looked after your health for most of your life (and the older you get the more conscious you are of this) the last third should be the best years of your life.
Anyway while I’m here and before I disappear into that last stage of my life (you’ll be pleased to know it’s not gonna happen any day soon though), I’ll always be around to help you find those amazing promotional products that not only get you noticed but also makes your customers and prospects love you even more.
Need a helping hand to find promotional products that’ll wow your favourite customers? Simply click this link, give me a quick rundown and my team and I will be on it straight away.