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It’s All About Image

29th August 2019

By Mo Yusuff

A company’s image, the way it projects itself, is crucial to its success.

It’s not surprising then that the best performing companies in the world also have the best images.

Here are just a couple.

Amazon – they rank the highest in emotional appeal and products and services.

Emotional appeal includes attributes such as admiration, trust, and respect, and nearly all of Amazon’s respondents gave it the highest possible rating in this category.

Amazon CEO Jeff Bezos has repeatedly emphasized reputation as the key to the company’s success. Throughout the company’s history, innovations such as one-click ordering, same day delivery, and customer reviews have helped Amazon nurture trust among its customers.

Amazon is now one of, if not the, largest online retailer in the world.

Apple – the world’s largest tech companies tend to have a reputation for quality products as well as superlative customer service, yet Apple stands above the rest.

The company receives the highest scores of any company among both personal computing and mobile phone companies. In a recent survey, Apple beat all other major companies in vision and leadership as well as in financial performance.

At the other end of the spectrum, there are companies such as:

Volkswagen – for years, clean diesel was presented as an alternative to hybrid engines and was promoted as a major reason for consumers to buy cars with TDI engines (Turbocharged direct injection is a design of turbodiesel engines featuring turbocharging and cylinder-direct fuel injection that was developed and produced by the Volkswagen Group).

In 2015, the Environmental Protection Agency accused VW of deliberately designing its vehicles to circumvent emissions tests. This was eventually confirmed, and overnight, the company went from a revered automaker to one of the most widely disliked major companies.

Volkswagen sales plummeted as a result.

My point here is very simple.

Companies large and small that care more about customer service, quality of products and giving people what they want will always prosper over companies that focus purely on maximizing sales and profits.

Anyway talking about customer service and building rapport with clients and customers, I’d like to give you absolutely free of charge a copy of my book, Promo Power Supremacy.

In addition to awesome help in showing you how to get noticed by the people you’d love to do business with, there some great tips and tricks to help you build relationships with your clients and customers.

P.S.Not only will you get my book for free, I’ll also throw in a little gift that I’m sure you’ll love.

Simply click the link, add your details and your book and small gift will land on your desk in the next day or two.Send me your book and small gift please, Mo.

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