By Mo Yusuff Contrary to popular belief people do not buy on price alone. Related posts: Promotional Products and...
21st July 2016
By Mo Yusuff
Does this scenario sound familiar to you?
Someone calls up a promotional products company and says they’re looking for promotional cotton shoppers.
The girl who takes the enquiry asks, “How many are you looking for?”
“Around 1,000 please,” said the customer.
So the sales girl calls the supplier and asks for prices on an inexpensive 4oz cotton tote bag.
She then sends her quote to the customer and pops a sample in the post.
The customer sees the sample, it looks just like any other cotton tote bag and she places her order.
The bags arrive a week or two later and the customer complains saying the quality isn’t good enough.
Why? Because the customer is a 5 star hotel.
This is actually a true story I heard at an industry summit some time ago and it’s very common in the promotional products industry for situations like this to happen.
It’s very easy to understand why this happened and even easier to prevent it.
See, the sales girl was inexperienced. She wanted the sale and thought by quoting on the cheapest option, she’d be competitive and win the order.
The customer just wanted good quality promotional cotton shoppers and assumed the sales girl understood that. Although she saw a sample, she’s not an expert on bags, and nor should she be expected to be, so she wasn’t able to differentiate between high and low quality.
To prevent this from happening, there are ways in which you can make sure the promotional products you choose are exactly what you’re looking for. Or, better yet, get in touch with us and we’ll help you think of the promotional products right for you!