One morning last 2016 travelling to an Exhibitor Masterclass on the tube took me back to my Debenhams days...
26th July 2018
By Mo Yusuff
First it was the boiler last 2015. Then the dishwasher a month or so later. Two months ago in 2016 the washing machine packed up and a few weeks ago the same year is the fridge.
I don’t know about you but it always surprises me when something suddenly stops working. Something that’s been working fine for the last 15 years has suddenly packed up. Why?
I suppose because I remember so well the day it arrived, I kinda have it in my head that it’s almost brand new and this shouldn’t happen. Then when I think about it, the stuff I bought 15 years ago really is on borrowed time.
There’s a good reason and an important lesson to be learnt from this.
Nothing lasts forever and what worked perfectly well a few years ago will gradually stop working as well and finally stop working completely.
I remember some 20 years ago the biggest way to generate new business was to stick adverts in business magazines and Yellow Pages and wait for the phone to ring. Because we monitored where our leads were coming from we realised pretty much as soon as they started to wane and looked at other methods to attract leads.
It’s the same with promotional products too. What attracted attention and blew people away a few years ago can have the effect of a damp squid today.