Photo by Jason Leung https://unsplash.com/photos/83MCWeYaovs
2nd June 2016
By Mo Yusuff
Figures are fundamental to the success of every business.
Not the physical ones we all wish we had (as in visual appearance), but numbers as in, knowing your numbers.
Depending on what you do determines the numbers that are vital to you.
If you look after the company finance’s then monthly profit and loss figures are crucial. If you’re in sales and on commission, the amount of business you bring in every week or month will determine if it’s a month of bread and water or steak and champagne.
Even before you start a new campaign or promotion, it’s important to do the research and study the figures before committing yourself.
When it comes to promotional products, knowing what works best can be the difference between a huge winning campaign and all the time, money and effort wasted.
The total amount businesses invested in promotional products in 2014 was £882.5 million, so it’s fair to say it works for some people.
The top promotional products were bags (£132.5 million), but just knowing that bags are best sellers isn’t going to be of any use to you.
Because there are so many options and unless you have the experience and know what you’re doing, you could choose something that’s not the best option.
Let me give you a quick example.
Say you want some tote bags (or cotton shoppers as they are also called), do you want 4oz, 5oz, 8oz or maybe heavier? How about a gusset (I just love that word)? Long handle or short handle? Maybe you should consider polyester or how about non-woven?
So you can see that without expert help and advice, it’s very easy to end up with something that isn’t the best option for you.
That’s one good reason to allow me and my team to let us help you with your promotional products, we know our stuff and are passionate about what we do. We can transform the promotional products you’ve previously invested in from run of the mill to mind-bogglingly amazing.