Photo by Jason Leung https://unsplash.com/photos/83MCWeYaovs
31st December 2015
By Mo Yusuff
The purpose of promotional products is to help you be recognised.
When I had hair and dreamt of success many years ago, and doing a fairly mundane job, I figured out the only way to reach my goal was to be different to everyone else and get noticed…
Social proof is a psychological phenomenon where people copy the actions of others in an attempt to reflect correct behaviour for a given situation.
In other words, the majority of people copy.
There’s an absolutely hilarious video proving this which I’ll get to in a bit.
This principle, social proof, relies on people’s sense of safety in numbers.
For example, we’re more likely to work late if we see others in our team doing the same. Or we’re more likely to eat in a restaurant that’s packed with people. We assume that if lots of people are doing it, then it must be OK.
Lots of experiments have been carried out that proves the point, but one that beautifully illustrates this in such a hilarious way has to be the 1960’s elevator experiment. It’s just a tad over two minutes and you will laugh your socks off.
Now, the thing about being the same as everyone else is that you never get noticed, you kind of blend in with the crowd and if you want to be successful you need to stand out.
So, if your company is looking a bit samey and you’d like some help to stand out from the crowd by investing in promotional products that will get you noticed and have your customers remember you the next time they need your products or services, I’m your man.
Simply tell us the promotional products you’re thinking of and I – or one of my team – will be on it straight away.
Dare to stand out this 2016!