Photo by Jason Leung https://unsplash.com/photos/83MCWeYaovs
30th May 2019
They say if it’s too good to be true, it probably is.
This is an important lesson for us all to learn from.
My Nikki is a barber. She works at a top barbershop in Fulham (her clients include the odd footballer, rugby player and celebrity). They’re not cheap, £30 for a haircut with extras on top adding another tenner or so.
But they are good; in fact I’d go so far as to say they’re exceptionally good. They offer a great experience, use the highest quality products and their clients come back again and again.
Before I share the secret of how they do it, let’s consider the opposite end of the spectrum.
Less than a mile from Nikki’s barbers by the Broadway I came across a barbershop charging £6.95. Now I have no idea why they’re so cheap and how they can survive on such low prices; but I’d hazard a guess and say, they employ barbers who are happy to be paid a pittance, they use cheap products and they’ll have you in and out of the shop within 15 minutes.
I can across this news headline:
“Haircut from hell lands barber behind bars after slicing customer’s ear and shaving off chunk of hair because he was ‘fidgeting’”
It’s absolutely true and here’s a photo of the guy who thought he’d hit the jackpot with his cheap as chips haircut.
Anyway, same applies to your promotional products; buy cheap and there’s a good chance it’ll come back to haunt you.
On the other hand, give your customers and prospective customers a promotional product that oozes quality, looks different and is very useful, and you have a customer for life.
Need a helping hand finding something that will turn your customers into raving fans and turn your prospective customers into ex- prospective customers?
Simply pop your details here or if you prefer, give me or one of my team a call and we’ll get on it straight away.